El Rey del Mundo

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History
Believed to have been created, along with Sancho Panza, by German businessman Emilio Ohmstedt in 1848, El Rey del Mundo (King of the World in Spanish) was at one time the most expensive and prestigious cigar brand in the world.
Spanish businessman Antonio Allones took over the brand sometime around 1882 (a rival version of the brand's history claims the brand became defunct after Ohmstedt's death and Allones re-registered it, but cigar connoisseur Min Ron Nee maintains the brand was passed to Allones from Ohmstedt's company, based on records stating Allones as the owner of El Rey del Mundo from as early as 1873). Under Allones, the brand reached the height of its world-wide prestige. In 1905, Allones' company was bought by the Diaz Hermanos y Cia venture, owned by Candido Vega Diaz (supposedly the namesake of Don Candido cigars), which was later renamed the Rey del Mundo Cigar Co. to reflect its most famous asset. The company also produced such famous brands as Sancho Panza, Rafael Gonzalez, and Don Candido.
Production continued after the Revolution and the brand maintained its popularity through the 1960's and 1970's, but as the world taste started to run towards stronger cigars, the milder El Rey del Mundo brand began to loss its status as a foremost brand of Cuban cigars. Despite its loss of popularity, El Rey del Mundos cigars are still prized for their mild, complex flavors, with the Choix Supreme, Grandes de Espana, and Demi Tasse sizes being particularly popular among connoisseurs.

Vitolas in the El Rey del Mundo Line
The following list of vitolas (sizes) within the El Rey del Mundo line lists their measurements in English and metric, their vitolas de galera (factory name), and their conventional name in American cigar slang.
Hand-Made Vitolas
Choix Supreme - 5" x 48 (127 x 19.05 mm) Hermoso No. 4, a robusto or rothschild
Taino - 7" x 47 (178 x 18.65 mm) Julieta, a churchill
Grande de Espana - 7 1/2" x 38 (192 x 15.08 mm) Delicado, a long panetela
Corona de Luxe - 5 5/8" x 42 (142 x 16.67 mm) Corona, a corona
Petit Corona - 5 1/8" x 42 (129 x 16.67 mm) Mareva, a petit corona
Lunch Club - 4 1/2" x 40 (116 x 15.87 mm) Franciscano, a tres petit corona
Demi Tasse - 3 7/8" x 30 (100 x 11.91 mm) Entreacto, a cigarillo

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